NutriSystem can be a very effective weight loss tool for busy and active men. Many men simply are not into group support environments, and many do not have the time to do the work necessary to craft their own diet programs, even with great assistance. The core service they provide is convenience, and the core benefit is that this approach works for many people.
NutriSystem has been very successful in reaching out to guys through ads like the one with Dan Marino below. A whole range of very active and physical guys have found this approach helpful. They send you the food and you follow the plan. I think the most important thing is that they don't make you go through "brain drain"- not being overwhelmed is a critical part of succeeding on a diet.
Tips On Making NutriSystem A Healthy Diet Approach: