I came across this blog post when looking at the links in 'jana's' peertrainer log. The post refers to a Washington Post Article that laments about the "muffin top' ads and other targeted dieting advertising.
I would observe that dieting ads appear everywhere on the internet, regardless of whether you've selected "single, female" in your profile. While there is some merit to the suggestive selling of advertising in general, at least we're taught that it is an AD that is trying to sell you something that will hopefully solve your latest problem.
What I find more challenging are Facebook status updates from my friends.* Almost every login I read a status update that says something about food:
"should I have the ice cream or a cookie?''
'''im eating the best burrito from chipolte!"
'Dunkin Donuts coffee is just so much better than starbucks. mmmmm...."
or my weekly fav: 'I am eternally grateful for Red Bull.'
That said, I see just as many status updates such as this:
"I just signed up for my 3rd marathon!" Or
"i strongly suggest a run in Central Park. truly divine."
As many of my "friends" that are posting "I just grabbed a handful of goldfish at 4am. Pure bliss", I have just as many that are inspiring me daily with their triathalons or their ability to choose a large salad instead of pizza while taking care of 5 children!
So the real question is this: What do you choose to focus on? There is almost always a Fruit Cup directly next to an apple fritter at Starbucks. There is always a chance to put on running shoes rather than sack out on the couch. Facebook has proved it's really no different - you get what you focus on.
*All status updates are actual facebook status updates.