We are changing how we charge for the Point Of No Return Program. People did not want to feel like they were being penalized for choosing the $10 a week pay as you go option. Very few people ended up canceling, and as a result ended up paying $120 for a program that others bought for $97.
What we are now doing is shifting to a model where we charge you $1 for the first month, and then split up the remaining payments over three months. This allows people to experience the first month of the program, and see for themselves what it is all about. And it provides a uniform pricing model that does not penalize people who don't pay up front.
In 30 days you will start getting charged the rest. If you don't like it, email us, tweet us, send us a note on facebook, leave a comment below and you will not be charged any further. We will even give you back your two bucks if you want. Seriously.
Info For People Want To Know More About The Program
It is tough sometimes for us to describe the entire program in a succinct manner. Conceptually, you might want to think about the program as "the opposite of a diet pill." People take diet pills to get an instant result. It is a very compelling value proposition, especially when a doctor is there pushing it.
You can justify it because the doctor is part of the equation, there is often a quick result. But the underlying issue remains, and you are virtually guaranteed to gain the weight back. This is the problem that we designed the program to address. People know how to lose weight. In some ways, we are a country of professional dieters. If we absolutely need to get into a dress or a suit for some big occasion, we will find a way. Where there is a will there is a way.
So we set out to build a program to answer the following question-- "What are all the things people need to think and do, over time, to get to a place where they will stop gaining and losing weight in these huge cycles."
Now, we are all going to fluctuate, but in the course of all the stuff we have been doing at PEERtrainer, we have observed a tremendous frustration when people are in a place where they feel like they are not in complete control.
So our mission was to design something to lead people to a place of much better control. Now, there is no cure to gaining weight. Life happens, and often we have to deal with really really crazy and bad things. That is the reality. But one should be able to be at a place where when you need to refocus, you have total confidence in your ability to do so.
The program works on a weekly basis. You will download a lesson once a week, and also get some great follow-up emails at some points during the week. There is not going to be this massive result in one or two weeks, but by week four most people get to a point where they are thinking "wow, this is pretty cool and enjoyable." This is why the people doing the $10 model usually keep going.
In three days we go back to the prior price of $97. We have also been asked about a CD version of the program. The issue is that would create a significantly higher price point. If there is huge demand we will do it, but a program in that format usually costs around $300.
